LIFE SUX, EVEN ON WEEKENDS.

Everything started back in 2016.

The brand sprung off from a tag their founders saw on a wall.

That apparently anonymous tag, enclosed the desire for rebellion and redemption of the new generations in two simple words: Life Sux.

The easy and carefree mood of this very young Italian street brand is all about tasty graphic patterns and unmistakable fonts.

The brand mainly uses sweatshirts and logo T-shirts: the central maxi lettering is never missing.

Life Sux declines the unmistakable logo in a thousand sizes and accompanied by classic colours in shades of white, black, blue and grey.

Life Sux delivers products combining scheduled drops on their e-commerce website as well as the main collections being sported in high-end showrooms in Milan and Paris.

Show some love and check out the FW 19/20 collection.

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