LOESS is a new label from the husband-and-wife team behind STORY mfg. The brand takes inspiration from the Anglo-Arab couple and their Bedouin heritage.

The process behind the “Sun Up” collection began with research into this heritage and the importance of “movement and minimalism” to the Bedouin people.

Another key influence on the Spring/Summer 2019 collection is the idea of hand-me-down pieces.

The brand put focuses on embroideries, hems and fastenings as well as entire hand-sewn pieces.

Similar to STORY mfg., LOESS also emphasizes ethical and sustainable fabrics.

All of the pieces in the “Sun Up” collection comes from hemp – chosen for its naturally high-wicking, anti-bacterial, anti-microbial and temperature regulating characteristics — and naturally dyed with plants from the Arab world.

Take a look through their lookbook . Pieces to be available for pre-order via the LOESS web store in the near future.