The current edition of White & WSM, from September 24 to 27, takes place in the spaces of Tortona 27 Superstudio and Tortona 54 ex Ansaldo.
The event aims to enhance Italian craftsmanship with the White for Italy project designed to support Italian businesses, and sustainability.

Special guest of the trade show is Vìen, a brand launched in 2018 by the designer from Apulia Vincenzo Palazzo with Elena Nitti, instead, the special designer is Yekaterina Ivankova. The designer – born in Kazakhstan – trained in Italy at Polimoda in Florence, and founded her upcycling brand in 2017, which makes use of vintage garments and stock materials.
The Israeli brand Sabina Musayev debuts for the first time in Italy as special project of White. Originally from Baku (Azerbaijan), now based in Tel Aviv, Sabina Musayev founded her brand in 2011 with her husband Meir Moyal. Her creations are feminine, romantic, and modern and they are realized with bold fabrics and different techniques to create exclusive and easy to wear pieces.

Milano loves Italy, an initiative born from the joint effort between White Milano and Best Showroom with the support of Cbi-Camera Buyer Italia, Confartigianato, Camera Moda, and the Lombardy Region as well as Maeci and Ice. The purpose of this initiative is to reboot the capital of Lombardy and to encourage buyers to make purchases to boost the fashion sector.

A special session will be dedicated to WSM Fashion Reboot on stage at BASE, EX Ansaldo Tortona 54, an event unique in its kind curated by Matteo Ward, co-founder of the brand Wråd with a clear-cut goal: acting as a bridge between the green culture and young companies with a message aiming to boost innovation and research for the sake of sustainable development.
The new edition of WSM focuses on a show called Health in Fashion that reveals how garments can become an additional shield against bacteria and viruses, and a series of talks and workshops with emphasis on retail; as well as a special section Focus on Italy, dedicated to the Italian firms and the businesses that produce in Italy.

White B2B Marketplace will debut from the 24th of September. This multilingual platform offers companies the possibility to be online for 12 months and to interact with a wide network of Italian and international retailers.