Four days during which the trade fair of reference for men’s fashion and lifestyle will host the
protagonists in international menswear, the brands of reference, and the most innovative projects, with a
program of premiere showings, events and not-to-be-missed rendezvous.

At this edition, the focus will once again be on the Fortezza’s exhibition pathway, which will present a
complete preview of the new menswear collections. That’s not all. Pitti Uomo in fact moves forward with its
proposal, expanding its itinerary with special projects that intercept the new desires of today’s lifestyle. This
is the direction taken by the return of I Go Out, the section dedicated to the world of experimental outdoor
clothing. Protagonists confirm and enrich the Fantastic Classic, Futuro Maschile, Dynamic Attitude, and
Superstyling sections, as well as the S|Style sustainable style area focused on green fashion, which are joined by two brand new areas: the special areas of “PITTIPETS” and “the SIGN”, which expand the exhibition spaces of the event, enriching it with new contents.


Pitti Uomo is accordingly confirmed as a show capable of creating connections that are always new between
different, yet not-so-distant, worlds: a crossover of fashion and lifestyle, which will offer the community of
reference an increasingly vast and cutting-edge range of contents and proposals

The desire to restart is present in all of us, but choosing the best direction and orientation, while making the
right decisions is not easy. Directions, stimuli, inspirations, and needs are not always congruent with one another, and it’s not possible to proceed in a straight line. PITTIWAY, the theme of the up-and-coming Pitti Immagine winter shows, is the result of a joint effort between creative talents and artists of the highest level, coordinated by creative director Angelo Figus. PITTIWAY interprets today’s moods and ambitions, transforming them into the leitmotif of the ad campaigns and settings present at the Fortezza da Basso. A chromatic and dynamic result, combining pop and street themes, which in the campaign conceived for Pitti Uomo 103 is expressed in the video presented by director Leonardo Corallini and interpreted by the dancer Giampaolo Gobbi.
“PITTIWAY underlines the many possible choices we must consider in order to exit from the complicated
global gridlock”, says Agostino Poletto, general director of Pitti Immagine. “In this moment that is
difficult, yet also creative, innovative, and diverse, the Pitti Immagine shows will be a compass for defining
new directions, conceiving possible pathways, and considering the possible choices to then restart. At the
Fortezza, there will be routes, turn signals, curves, and U-turns for cruising at fast speeds. A sometimes-
contradictory pathway that demonstrates an inexhaustible energy: the same that leads towards the new directions, which are all still possible, of the future”

The passion for open spaces and nature sports meets the most advanced stylistic research, merging into a
new lifestyle perspective. I GO OUT returns to Pitti Uomo, the section of the fair that interprets contemporary outdoor style trends, aimed at the best concept stores and the most demanding e-shops.

The Sala della Ronda will, once again, be hosting this specific section with its across-the-board offering of brands selling international clothing, accessories and objects for outdoor living that are capable of dialoguing with the metropolitan context and experimental fashion. Innovative products that combine style and performance, functionality and design ambition, as well as objects that blend environmentally friendly philosophy and a creativity that looks towards travel and photography.

The protagonist brands include:
Alba Optics, Blæst, Càpe Concept, Cotopaxi, Coxmoore, Holden, Kappy Design, Keen, Keen X Hiking Patrol, Nigel Cabourn X Holubar, Ræburn, Rolf Ekroth, Scandinavian Edition, Streim, Subu,
Teva, True Tribe, Venturon, Vibram X Holubar, White Space, Yarmouth Oilskins, Yogi

The search for new stylistic codes that anticipate trends. Out-of-the-box aesthetic choices supported by sartorial skills, capable of capturing new identities and responding to today’s multifaceted expressive
demands. At the Arsenale and at the Sala delle Nazioni – new location opened at this edition – a selection
of highly-creative international brands with an experimental attitude in terms of style and materials
emphasized in their gender-neutral cuts and no-season proposals.