LaModaChannel is excited to announce its partnership with DADSIT, aimed at showcasing and promoting emerging fashion designers who are breaking stereotypes in Italy. We are thrilled to introduce the first featured brand, PECORANERA, a sustainable knitwear label that is making waves in the fashion industry. With their unique approach and commitment to upcycling, PECORANERA is reshaping the perception of knitwear while championing sustainable luxury fashion.

PECORANERA: The Black Sheep Uniting for Change

PECORANERA the brand founded by 9 young creatives, each hailing from diverse cultural and social backgrounds. United by their shared status as “pecora nera” or black sheep, they have come together to create something extraordinary in the heart of Milan.

Sustainable Knitwear with a Purpose:

At PECORANERA, contemporary knitwear takes center stage. From luxury pret-a-porter to one-of-a-kind pieces, their designs are brought to life by upcycling the finest Italian yarn from unsold or deadstock collections. This conscious and personal approach sets them apart from wasteful mass production practices, enabling them to produce garments of impeccable quality.

Redefining Knitwear’s Image: With a strong commitment to sustainability, PECORANERA aspires to redefine and rejuvenate the image of knitwear. Their designs embody sustainable luxury fashion, reflecting a harmonious blend of ethics and style. By breathing new life into discarded materials, PECORANERA showcases that sustainability and quality can coexist.

The Youthful Vision: PECORANERA represents a youthful vision, shaped by the interaction between nature and culture, individuality and collective experiences, fantasy and the urban environment. It is through these contrasting elements that their garments come to life, embodying a fluid expression of freedom and consciousness.

LaModaChannel is excited to collaborate with DADSIT in creating captivating fashion films and engaging content. By leveraging the unique stories behind their designs and the values they uphold, we aim to reach new markets, including our dream of venturing into the California fashion scene.

We are proud to partner and support their mission to redefine the industry through sustainable luxury. Stay tuned for more exciting updates, as we embark on this journey together, weaving stories of innovation and style.