#FollowTheBuyer ! Travelling from fashion show to fashion show.

From city to City.

Every day is a new fantastic journey if you work as a buyer.

This is what pushed us at LAMODACHANNEL to shoot the documentary “#FollowtheBuyer”.

The #fashionfilm was done in cooperation with

WHO’S NEXT, the trade show that takes place  in Porte de Versailles Exhibition Centre in Paris alongside PREMIERE CLASS.

By telling the stories of 17 buyers, #Followthebuyers shed a light on the challenges of one of the most sought after jobs in the fashion game.

Showing that sometimes a Fashion Week takes more than 7 days.

Speaking of fashion week, check out some Milan street photography at Gucci’s show.