The glittering lights of Las Vegas shone even brighter as the fashion world converged for the remarkable 90th-anniversary celebration of MAGIC, PROJECT, and SOURCING at MAGIC. From electrifying activations to star-studded appearances, this bi-annual event, held at the iconic Las Vegas Convention Center from February 13-15, 2024, was an unmissable extravaganza.

With over 700 global brands showcasing their anticipated fall/winter ’24 collections, including heavy hitters like BLANKNYC, Line & Dot, and Barefoot Dreams, attendees were treated to a comprehensive array of trendsetting apparel, footwear, home décor, gifts, and beauty products. From balletic adornment to cosmic glam, the curated trends of the season left everyone buzzing with excitement.

But the excitement didn’t stop there. As the heartbeat of the event, MAGIC Mens paid homage to where it all began in 1934, showcasing the finest in men’s trend and young contemporary brands. From Cigar Couture to Mezlan Shoes, the floor was alive with the pulse of fashion evolution.

Stepping into the spotlight was the multi-talented Curtis ’50 Cent’ Jackson, who dazzled attendees as the host of the MAGIC 90th-anniversary opening night party.

MAGIC LAS VEGAS 50CENT

Educational sessions delved into everything from brand building to inventory planning, ensuring that attendees left not just inspired but armed with invaluable insights into the industry’s future.

Meanwhile, PROJECT Las Vegas stole the show with its eclectic mix of contemporary men’s and women’s brands. From insightful panels featuring sports stars like Buffalo Bills’ Kingsley Jonathan to fireside chats with industry veterans like Marc Eckō, every moment was an opportunity to explore the intersection of fashion and culture.

Adding a touch of sustainability to the mix, SOURCING at MAGIC underscored the importance of responsible practices within the fashion industry. Brands like Willa Phoenix and Outerknown led the charge, proving that style and sustainability go hand in hand.

As the festivities continued, the event paid homage to the Lunar New Year with a vibrant parade, sewing workshops, and astrology readings, infusing the atmosphere with joy and celebration.

But beyond the glitz and glamour, MAGIC, PROJECT, and SOURCING at MAGIC remained committed to shaping the future of fashion. Partnering with Diversity Org, the event provided invaluable opportunities for the next generation of fashion professionals, ensuring that inclusivity and diversity remain at the forefront of industry growth.

From the pulsating energy of the show floor to the insightful conversations that unfolded, MAGIC, PROJECT, and SOURCING at MAGIC once again proved why they are the ultimate destination for fashion’s trailblazers.

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Discover More: FW 24/25 Womens Young Contemporary Buyer’s Guide further illustrates the Design Aesthetics presented in the Women’s Trends Digital Discovery Session. This product forward guide will help buyers pre-plan shopping trending items available onsite, as forecasted from the Trend program presentation, as well as an onsite tool for better wayfinding and checklist to streamline buyers’ onsite experience.

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