Tell us a little about yourself, the brand and your sustainable side. Hi my name is Antonio, I come from a small village in the south of Italy, and now I live near Milan. https://www.vipresentoitalia.it/ I worked for so many years in the fashion system, first in the fast fashion and than in the luxury segment. I have always loved fashion, but I never understood why big companies produce so many goods that would have been thrown away, and create so much pollution. So two years ago I though that I wanted to create something mine, that could respect the planet, and the person. Than I decided to create the first shop online exclusively dedicated to Italian sustainable fashion brands. It’s a tribute to my land Italy, in fact I called it Vi presento Italia, with the mission to promote the real Made in Italy. On our web site you can find Italian brands that produce their items with natural fabrics, unique pieces made from industrial scraps, or bio ingredients. What has been your inspiration for your latest collection? The inspiration for our collections is the Nature. Can you tell us about your future projects with the brand? One of our goals is to bring the sustainability around italy first, and then in the world, how? We will select some boutique, and create a corner, with our brands, because we guess that people have to touch the fabrics, feel the quality and understand the story of their craftmans. How do you envision the future of fashion in about 10 years? In terms of style and trends. The future is digital, of course, so we shall see projects like digital clothing, shops with AR dimonstrations of the items and I hope that we will see garments produced with recycled materials, which will take on new shapes, and also big companies should change their production system. Condividi:FacebookX Related
