Cheyma intends to give life to her various influences in order to empower women through her creations made with love and care, and also to cultivate ties with those who recognize themselves in her work.

Cheyma ensures originality in all her creations by combining both sophistication and comfort into each and every one of them.

Born in the capital of fashion Paris, Cheyma graduated from the Institute of Political Sciences of Paris with a Masters in fashion & luxury marketing.

She worked for some of the most prestigious fashion brands in Paris including Christian Dior Couture, Chloé, and Saint Laurent Paris, with a digital experience at Lacoste, from which she got her sportswear touch.

Soft Power is the unexpected yet so obvious reflection of a woman’s versatile character. Combining both the sweetness of her heart and the strength of her will.

This Fall/Winter 2019-2020 collection is a tribute to femininity in its more diverse features: pink, camel and grey colors to celebrate softness; silk, tulle and vinyl fabrics to enhance femininity; metallic shades, pleats and leopard prints to affirm originality.

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