July 5 to 9, 2021. Last November, Denim Première Vision inaugurated a new event format: THE DIGITAL DENIM WEEK
THE DIGITAL DENIM WEEK is a dive into the heart of the season’s decodings – including trends products and materials with targeted discussions by select key players and experts, as well as a program of conferences and masterclasses to address the industry’s new challenges.
For the Autumn Winter 22-23 season, the teams have decided to renew the successful experience of the first edition (5,012 unique visitors, 8,000+ product sheets consulted, 1,499 participants in the Digital Talks) with an entirely digital event that will fully take over for the physical edition of the show, initially scheduled for May 25 & 26 in Milan.
On the Première Vision website now incorporating all the shows and the Marketplace – Denim Première Vision proposes a week-long event, from July 5 to 9, to discover its exhibitors’ new collection materials and latest product developments for Autumn Winter 22-23.
THE HEART OF THE DIGITAL SYSTEM
THE PREMIÈRE VISION MARKETPLACE: With the launch of its Marketplace in 2018, Première Vision was among the very first in the industry to invest in digital technology to provide international markets with online services in complement to its physical events, and provide concrete solutions addressing brands’ sourcing needs and the challenges faced by exhibitors in terms of their collection visibility and promotion on a global scale. Denim Première Vision exhibitors joined the Marketplace boutiques in May 2019.
Since the beginning of the health crisis, they have enjoyed freely updated online collections, with no limit on the quantity of products presented, nor any constraints in terms of commitment or duration.
“This is a historic time. Like any period of upheaval, it gives us a chance to reflect on our values and reinvent ourselves.
Right now we have the opportunity to dream, plan and implement the world we want for ourselves and for generations to come. We are privileged to be at the center of the fashion of the future. We can imagine and create it together, to make it more inclusive, equal, clean, ethical and coherent.” by Fabio Adami Dalla Val, Show Manager of DENIM PREMIÈRE VISION.
