From September 8th to 10th, we had the privilege of attending Who’s Next in Paris, an international exhibition for fashion industry professionals, where we proudly showcased the Amsterdam-based sustainable fashion brand Achilles and the Tortoise (AATT). This dynamic event at Porte de Versailles offered a platform to present the brand’s latest collection and highlight its commitment to slow fashion.
About Achilles and the Tortoise (AATT)
Founded in 2019 by three friends—Willem van Helvoirt, Don van Diest, and Matthijs Tersteeg—AATT is a slow fashion and lifestyle brand rooted in Amsterdam.
The brand’s philosophy is centered on creating unique, sustainable pieces that positively impact both people and the environment. AATT’s mission is to bridge the gap between humans and nature, inspired by the rich heritage of diverse cultures and the beauty of wildlife.
From its early beginnings, Achilles and the Tortoise made waves with an ambitious collaboration with WWF, embracing the idea that fashion can be a force for good. Each year, the brand releases two unisex collections that embody timeless design, rejecting the rapid cycles of fast fashion. Their ultimate goal? To become a full-fledged store offering a complete sustainable wardrobe.
©GianmarcoBoccaccio | www.lamodachannel.eu
Why Slow Fashion Matters
The world has long lived in what’s called “the story of separation”—where people are disconnected from their social and environmental surroundings, with profit and growth as the primary goals. This system has led to stark inequalities, environmental degradation, and a dangerous depletion of our planet’s resources. Slow fashion, like AATT’s, challenges this narrative by promoting a purpose-driven approach that fosters a harmonious relationship between human beings and nature.
AATT believes in a “purpose economy”—an economy that serves both the planet and its people, as opposed to depleting resources and exploiting labor. Their efforts mirror those of industry leaders like Patagonia, a company celebrated for its dedication to environmental stewardship. Much like Patagonia’s transfer of ownership to ensure profits benefit the planet, AATT is committed to building a future where sustainable fashion is the norm, not the exception.
©GianmarcoBoccaccio | www.lamodachannel.eu
A Controversial Love Story Captured at Who’s Next
During our time in Paris, we not only presented the incredible collection from Achilles and the Tortoise, but we also had the unique opportunity to create an exclusive Fashion Editorial that tells a controversial love story.
The editorial, photographed by the talented filmmaker and founder of LaModaChannel, Gianmarco Boccaccio, explores the relationship between two stunning models—Celeste Kaluvangimoko and Malcolm Lewis.
Their powerful connection was captured against the enchanting backdrop of Porte de Versailles, immersing viewers in a world of emotion & fashion.
©GianmarcoBoccaccio | www.lamodachannel.eu
A Milestone for Sustainable Fashion
The Who’s Next fair is known for bringing together over 45,000 visitors from across the globe, including buyers, agents, journalists, stylists, and trend forecasters. In recent years, Who’s Next has become a hub for sustainable brands through its IMPACT event, which is dedicated to brands and solutions committed to making a positive difference.
AATT’s participation in this prestigious event signals its growing influence as one of the Netherlands’ most ambitious sustainable fashion brands.
©GianmarcoBoccaccio | www.lamodachannel.eu
Our experience at Who’s Next was a testament to the rising demand for ethical and sustainable fashion, and we are excited to continue our journey towards a more purpose-driven future. If you want to learn more about Achilles and the Tortoise and their approach to slow fashion, be sure to visit their website here.
As always, remember the mantra: Buy less, buy better!
©GianmarcoBoccaccio | www.lamodachannel.eu