Super confirms the new course of the show and the quality of its innovative format. 5,100 buyers at The Mall, from more than 50 foreign countries: positive feedback from buyers and the exhibitors. “The watchwords of Super are research and selection”.

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Super, the accessories and ready-to-wear show organized by Pitti Immagine ended its ninth edition in the new headquarters of The Mall in Milan, once again with very positive feedbacks and results, both on the front of buyers than of exhibitors. In the three days of Super – which showcased the new collections of 144 womenswear brands (50% Italian, 50% international) – arrived at the show about 5,100 buyers, of which nearly 20% are international coming from more than 50 countries. The top 15 foreign markets are headed by buyers from Japan, followed by Germany, China, Spain, France, Switzerland, Belgium, South Korea, United Kingdom, Russia, Austria, United States, Greece, Hong Kong and Taiwan.

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A lot of attention from buyers and press also to the areas dedicated to Super Talents (which were 10 this year, coming from emerging scenarios such as Thailand, China, Portugal, but also from Russia and the UK), and to the project MORE DASH: EYE ON THE EAST on young brand from Eastern Europe; Special interest also on the project by KARTELL with Paula Cademartori and N°21, and on the vintage-futuristic proposal by Atelier & Repairs.

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