Last November 14th and 15th, Denim Première Vision celebrated its 10th anniversary with a fun and trendy atmosphere to foster discussion and the creative process, a double event combining business, culture and inspiration: the Denim Bash.

The much acclaimed ‘experiential’ dimension of the show, further strengthened this season, was a great success, thanks to a new, cutting-edge program. Both at the trade show and at the very first Denim Pop Up Street open to the public in the fashion and cultural district of the Marais in Paris, the creative avant-garde, discovery and interactivity were placed firmly at the heart of the edition.

Some 2,000 visitors came to discover innovations and new creative developments from 80 exhibiting companies for the spring summer season 19. International visitors remained steady, at 66%, and were above all selective and diversified, reflecting a changing denim market.