Denim Première Vision is celebrating its 10th anniversary in 2017. Nearly 20 sessions after its inception, the brand continues an evolution begun in 2016 with the Tomorrow is Calling campaign, and an entirely new programme.

R-EVOLUTION, the theme of the April show, marks the arrival of a complete refresh. This re-thought event engaged closely with the market, industry and brands to study, together with the community as a whole, the issues it faces today, to infuse the sector with new vitality and to create the denim of tomorrow. For 48 hours, Masterclasses, the Hackathon, the Première Vintage Market, and never-before seen creations by 84 exhibitors will propel visitors and exhibitors alike to the heart of the sector’s major technical and technological innovations, complete with an analysis of advantages and future potential in terms of product trends.

They will unveil new sources of inspiration and new fashion directions. For the first time ever, this truly stimulating, creative and inventive hub will showcase real-time denim development projects designed by students from the best fashion and technology schools. In addition, masterclasses will welcome renowned experts from other sectors, the better to encourage creative thinking and initiatives for tomorrow’s denim players.

DISCOVER HERE OUR LAST INTERVIEW WITH

François Girbaud